Writing Checklist

• [ ] Create 10 Title Ideas and bold favorite
• [ ] Headlines should have:
  • [ ] Pun
  • [ ] Ambiguity
  • [ ] Humor
  • [ ] Timeline-Action-Outcome
  • [ ] Problem-agitation-solution
• [ ] Create 3 Thumbnail Suggestions
• [ ] Identify 5 possible branding components
• [ ] Write outline of the whole post
• [ ] Get the outline reviewed by a second person
  • [ ] Make necessary edits/changes
• [ ] Ready to write?
• [ ] Written
• [ ] Edited?

Publishing Checklist

• [ ] Come up with a content angle before writing the blog
• [ ] Write description optimized around CTA & SEO
  • [ ] The description should talk about the outcome wrapped inside CTA for the post. There has to be only one & strictly one CTA for every post.
• [ ] Add categories & tags for internal search and archives
• [ ] Plugin invite to newsletter or any such optional
• [ ] Take a break & review the whole post
• [ ] Checkout internal linking opportunities from the whole site. There are premium plugins for this, but you don’t need those right from the beginning.

Tell the story or point you want to make in the post

1. What's your goal with this post?

2. Who is the character?

3. What do they want?

4. Why can’t they get what they want?

5. What are the stakes? Ie: What will happen if they don’t get what they want?

6. Who or what helps them?

7. How can you help the character with your product?

8. How will their life be transformed by this post?

Promotion/Distribution strategy

Note: Generate content ideas for promotion from Peppertype for all the platforms

Twitter

• [ ] Turn into thread of key points, with a final tweet in thread = link to the blog. Aim to post the day after the blog goes live.

Instagram

• [ ] Turn into an Instagram carousel (where possible) you can be lazy and use the screenshots of tweets or create native posts use templates from Canva to save valuable time.

Linkedin

• [ ] Post the carousel on Linkedin, add link to the post in comments, & not within the post itself. Aim to post within 48h of publishing the post.

YouTube

• [ ] Create a simple explainer video with the link pointing back to the post. This is optional, if you’re not comfortable with videos, it’s fine. People are making things happen without being on YouTube as well.

Promotion Checklist

• [ ] Decide where & how you want to promote. Use the points in this template to get a head start
• [ ] Share the post to Twitter - Add thumbnail, a contextual message in the tweet(s), add summary of the post or create thread with key points with [LINK]
• [ ] Find relevant threads in twitter and genuinely engage and find people who you think will find your post helpful, DM them the link. Do the same for Facebook. DM the goddamn link to relevant people. It’s better if you mention that you’ve sent a link in the comments of the post you discovered those people
• [ ] Summarize the whole post and politely ask people to check out the whole post in the link you’ll embed at the bottom
• [ ] If you have a newsletter, mindfully promote the post. It shouldn’t feel like promotion, create context first and then add link to the post. If you’ve done your homework with the topic research and the genuine pain points of the audience, adding context anywhere wouldn’t be a problem

Emotional components

<aside> 🔥 Aim to get at least 5 of these, from different categories, into all blogs.

</aside>

• Values
• Evidence(s)
• Multimedia
• Rituals (Do this for every blog)
• Origin Story
• Language
• Mentors
• Superpowers

Address the following topics in your blog (don’t fall into the trap of targeting keywords)

Content writing funnel

1. Hook (This is where you get their attention)

• Pro tip

2. Intro (This is where you get them interested)

Once you have the attention by talking about the outcome you will help them achieve with the post, it’s time to talk about the inspiration behind the post. What inspired you to write the post, it shouldn’t be the problem you’re solving but it should be in the lines of the problem you faced.

3. Value (This is where your audience will decide to stay or bounce off)

This is plain & simple. The value that you’re packaging inside the post. It should be very clear to the readers about what is it in for them? Less words more value.

4. Conclusion (If you’ve done your job right, people will take defined action)

• Guidance